Challenge
The current Build & Price experience for automotive customers often presents several friction points that hinder engagement and conversion.
Specific Goals
The redesigned Hyundai Build & Price tool will simplify the user experience with a step-by-step, intuitive flow that reduces friction. Pricing transparency will be a priority, clearly displaying total costs, financing options, and trade-in values.
Key Metrics
Success will be measured by increased engagement and completion rates, higher conversions through dealership visits and test drive bookings, reduced drop-off rates in the customization process, and improved customer satisfaction based on user feedback.
